here's my story.
Q: So, how did you get started in the wine and shift to design?
A: I grew up in a small town in Michigan, where you hunt, fish or find something else.
I opted for something else & found wine.
Self-educated through countless books, conversations with experts & a lot of tasting, I sought to establish a career in wine. I worked on both the wholesale & retail side of the industry, in addition to working independently as a private wine consultant.
To keep myself 'balanced' (just as all great wine should be), I also worked with words - specifically poetry. As language was my first true love, I built a name for myself as a poet. I did a lot of speaking and performing, reciting all the classic works (like The Raven, O Captain! My Captain!, etc.) in colleges and universities. I used my love of poetry to elevate young minds when conducting after school programs for inner city youth. Beyond the classroom, I was a featured speaker at TEDx events in Detroit & Lansing. As much as I loved words, however, my relationship with wine was getting more serious.
I left Michigan and followed my second love, aka wine, to Napa where I worked for tasting rooms, to Oregon where I worked for wineries and then back to Michigan where I worked for myself with my words. I fused my two loves into one entity - My Wine Words. I directed and co-hosted this video series, defining wine in words of my own alongside Peter Eizel (a veteran of the wine industry for over 30 years).
While creating my own brand, I found yet another love. This time I fell head over heels with design. Through years of coursework and fieldwork, I gained the skills needed to become a proficient designer focused primarily on brand building. From product photography to video production and website development to social media strategy, I dedicated my career to serving the wine industry.
In addition to consulting and contracting for brands, I produce independent projects and programs such as Trainsipping and The Art Of Abstract Tasting. At the end of the day, I do what I love and love what I do. I followed my bliss and found that it came in a bottle, accompanied by content development and campaign design.